PPC as a marketing channel covers a number of different ad platforms, with the most common of these being Google Ads and Bing Ads.Īnd within each of these platforms are different ad formats, including: Paid advertising is big business, and it is reported that Alphabet (Google) alone earns more than $162 billion per year through their ad platforms. PPC offers you an opportunity to reach your audience at a time when they are looking for a business like yours while gaining data insights to help you improve the efficiency of the channel over time. Want to target someone who lives in San Francisco who is looking to buy a used Ford Mustang? Easily done. PPC can help you get in front of these people with a precise level of targeting that traditional advertising doesn't allow for. Search engines are the number one way that people look for suppliers of both products and services, and when there is an active audience looking for what your business offers, there is an opportunity to make a sale. Common PPC platforms allow an outstanding depth of targeting, meaning that you can serve ads in front of those only who you deem to fit your customer demographic. See the product grid to the right-hand side? They are also ads that show when a search has a commercial intent.īusinesses use PPC to drive traffic, sales, or inquiries from their target audience. Run almost any search on Google (or Bing), and you will see ads displayed at the top of the results page. PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. Where Can You Learn More About PPC and Optimizing Your Campaigns?.Keyword Research and Competitor Analysis for PPC Campaigns.How Does Pay-Per-Click Advertising Work?.
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